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McManus and Ross
Instructional Design
Businesses create training programs in several ways, varying mostly by how closely
they use the discipline of instructional design (ID).
Using ID, Designers analyze the context and content, design courses to ensure the
results are measurable, develop appropriate instructor and learner material, test it
thoroughly, then implement. In contrast, many organizations use a casual approach,
in which subject-matter experts prepare a content outline, and share their experience.
ID identifies and evaluates a set of behaviors to change; then develops a valid way to
measure the changes; ensures a consistent learner experience; and applies
techniques based on learning psychology. Instructional designer-built courses are
consistent and effective. However, ID requires a commitment of time and money to
do the work correctly; requires staff with specialized skills; and requires buy-in from
leadership.
The casual approach is quicker with a first product and has lower initial costs. The
subject matter experts are often well respected. However, the learners may have to
work harder to derive applicable skills from the subject-matter expert, who often lacks
facilitation skills and tends to be less objective about different perspectives. Class
sessions can vary widely, so measuring effectiveness is impractical.
Trish understands the strengths and weaknesses of instructional design,
and uses it effectively.
Businesses create training programs in several ways, varying mostly by how closely
they use the discipline of instructional design (ID).
Using ID, Designers analyze the context and content, design courses to ensure the
results are measurable, develop appropriate instructor and learner material, test it
thoroughly, then implement. In contrast, many organizations use a casual approach,
in which subject-matter experts prepare a content outline, and share their experience.
ID identifies and evaluates a set of behaviors to change; then develops a valid way to
measure the changes; ensures a consistent learner experience; and applies
techniques based on learning psychology. Instructional designer-built courses are
consistent and effective. However, ID requires a commitment of time and money to
do the work correctly; requires staff with specialized skills; and requires buy-in from
leadership.
The casual approach is quicker with a first product and has lower initial costs. The
subject matter experts are often well respected. However, the learners may have to
work harder to derive applicable skills from the subject-matter expert, who often lacks
facilitation skills and tends to be less objective about different perspectives. Class
sessions can vary widely, so measuring effectiveness is impractical.
Trish understands the strengths and weaknesses of instructional design,
and uses it effectively.
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